Wella colorcharm Demi-Permanent Color 10A Lightes Ash Blonde offer shiny, healthy-looking color with less damage. With a wide palette of Blonde, Red, Violet and deep Brunette shades, we have every color needed to create the look you desire. Love your current color but want to make it shine? Our Clear shade adds eye-catching gloss to any color. WELLA Color Charm Permanent Liquid HAIR developer offers a slightly more intense shade result with better gray blending and is free of animal derived ingredients.

Use Wella colorcharm Demi-Permanent Color 10A Lightes Ash Blonde to:

• Color or blend grays
• Add new richness or fashion tones to your existing color
• Tone highlights
• Gloss and add shine
• Refresh faded color
• Gentle to use after lightening, permanent wave or chemical relaxing services
• Quick color application—processes in 20 minutes or less

Shipping fees are calculated based on order weight, package dimensions, and applicable carrier regulations. The final shipping cost will be displayed at checkout prior to order confirmation.

Delivery typically takes 2–5 business days for major cities such as Halifax, Montreal, Ottawa, Calgary, and Vancouver. Shipping to other urban and surrounding areas may take up to 7 business days, depending on location and carrier timelines.

We do not ship to P.O. Boxes. A valid residential or commercial address is required for all orders.

Local delivery options are available within select areas of the Greater Toronto Area, including Mississauga, Oakville, Burlington, and nearby cities. Availability and delivery timelines may vary.

For security purposes, we do not accept credit card payments when the billing and shipping addresses differ. In such cases, payment must be completed via e-transfer.

Please note that product colors may vary slightly due to differences in screen settings and display resolutions.

Due to the nature of beauty and personal care products, we maintain a strict no return, no exchange, and no refund policy. This policy is in place to protect both our customers and professionals by ensuring the highest standards of hygiene, safety, and product integrity.

Many items we carry—such as nail products, tools, and beauty supplies—can become compromised or unsafe once opened or handled, even if they appear unused. Accepting returns could risk cross-contamination, which is not acceptable in professional salon environments where client safety is a top priority.

By enforcing a final sale policy, we guarantee that every product you receive is new, untouched, and safe for professional use. We strongly encourage customers to review product details carefully and consult with our team if needed before purchasing.