Entity's New Beginnings collection features Dancing Jewels, a stunning shade that will elevate your nail game and add a "New Beginnings" to everyone looking for fresh colors. Entity New Beginnings collection for spring 2023 introduces 6 new shades. With the Color Couture Gel shades from the New Beginnings, your clients can embrace refreshing and exciting spring hues that perfectly capture the sophisticated feel of Entity. Entity Color Couture Gel is the ultimate choice for any salon offering its clients a wide range of high-quality gel polish shades.

Dancing Jewels Color Couture Gel is a professional-grade gel polish that provides long-lasting, chip-resistant color with a glossy finish that lasts up to two weeks. The easy-to-use brush ensures precise and even application and the quick-drying formula means your clients can enjoy their freshly-painted nails in no time. Entity Color Couture Gel is cruelty-free and free of harsh chemicals, so your clients can feel good about using it on their nails.

With more than 130 Entity shades to choose from as of January 2023, there's sure to be a hue that suits every client's style.Dancing Jewels and the wide range of shades allow you to offer your clients a variety of styles, from subtle and natural to bold and eye-catching. From classic reds and pinks to trendy metallics and pastels, Entity's extensive collection has something for everyone.

The brand Entity has become widely used in nail salons today and is making a significant difference compared to other products on the market. Its professional-grade formula and wide range of shades including Dancing Jewels and New Beginnings make it a reliable choice for any salon looking to offer high-quality gel polish to its clients.

Shipping fees are calculated based on order weight, package dimensions, and applicable carrier regulations. The final shipping cost will be displayed at checkout prior to order confirmation.

Delivery typically takes 2–5 business days for major cities such as Halifax, Montreal, Ottawa, Calgary, and Vancouver. Shipping to other urban and surrounding areas may take up to 7 business days, depending on location and carrier timelines.

We do not ship to P.O. Boxes. A valid residential or commercial address is required for all orders.

Local delivery options are available within select areas of the Greater Toronto Area, including Mississauga, Oakville, Burlington, and nearby cities. Availability and delivery timelines may vary.

For security purposes, we do not accept credit card payments when the billing and shipping addresses differ. In such cases, payment must be completed via e-transfer.

Please note that product colors may vary slightly due to differences in screen settings and display resolutions.

Due to the nature of beauty and personal care products, we maintain a strict no return, no exchange, and no refund policy. This policy is in place to protect both our customers and professionals by ensuring the highest standards of hygiene, safety, and product integrity.

Many items we carry—such as nail products, tools, and beauty supplies—can become compromised or unsafe once opened or handled, even if they appear unused. Accepting returns could risk cross-contamination, which is not acceptable in professional salon environments where client safety is a top priority.

By enforcing a final sale policy, we guarantee that every product you receive is new, untouched, and safe for professional use. We strongly encourage customers to review product details carefully and consult with our team if needed before purchasing.